Recyclobot Branding: The EcoFriendly Robot
The objective for this branding project was to create a brand identity, toy logo, instruction manual, and poster for a new toy company, Recyclobots. Recyclobot toys give children recycled materials to make their own robot toys, following a detailed instruction manual.
Brand Development
Logo is fun, playful, engaging for children and liens itself to further brand development opportunities in commercials an animations.
The green arrow is a retro-futuristic take on the recycling symbol representing the environment and renewal. The blue shades are calming and together these compliment the companies goals of engaging children in the process of environmental conservation.
The logo is also reminiscent of an old box television from the 1950’s which many parents may recognize and feel connected to the brands message this way as well.
INSTRUCTABLE, POSTER + PACKAGE DESIGN
The flat designs in the Instructable are easily read, and understood by children, especially considering the complexity of the robot’s design. Lastly, I added playful elements that would also draw to the poster on the front, such as flowers and bees.
For the package design of this brand, it felt important that the design have the least impact on the environment. This is why I chose unbleached cardboard and not to use a die-cut, traditionally seen on children’s toys. The packaging is also kept minimal for this reason, to stay on message for this brand.
