High Hopes Cannabis Dispensary in Hopedale, MA  opened in August of 2021. With the new company I began as a social media manager, and as the company’s needs grew as did the scope of my work. Creating cohesion among the various elements of the brand identity established before my hiring, as well as updating to meet local regulations felt integral. With the brand update I established a unity between design elements and their implementation across various mediums. As Marketing Manager I was also responsible for having a thorough understanding of local regulations regarding all marketing practices, web design,  advertising placement, and sourcing businesses to meet our design, packaging, and apparel needs.