GRAPHIC DESIGN
Bongo Java UI/UX Rebrand
This case study dives into using UI/UX methodology to rebrand the cafe Bongo Java in Nashville, TN. This assignment utilized user-centered design to analyze research, threats to the brand, and current branding. This guided the design, creation of a new value proposition, and mobile website to meet brand affordances enhanced by new branding.
Graphic Design for Sunrise Providence
I am the Communications Lead for Sunrise Providence, a local youth-led environmental movement. This has given me first-hand experience in rapid response design and social media management. With a thorough understanding of how to utilize a brand’s identity to create on-message social posts, and also the ability to experiment with various styles of graphic design.
True Seltzer Line Extension
The goal of this course project was to create a seltzer line extension for a local brewery, Trinity Brewhouse. By analyzing current branding, market projections, design trends, and reenvisioning the target audience I created successful branding that carried Trinity’s current affordance to the new line extension. This new branding was then translated into package designs, updated social media, and a Point of Sale poster.
Health Chat with Shelby Project Management
My partner Gianna Baldino and I worked with our client Shelby Perry MPH to build awareness for her public health podcast, Health Chat with Shelby. We created digital content that engaged healthcare workers and first responders and drove traffic to the podcast.
