Air & Anchor
As the Content Marketing and Designer for Air & Anchor, I curated organic and paid content across multiple social media channels. My work involved recording and editing video, creating assets for digital advertisements, copy writing, product photography and ideating creative and innovative forms of content, developing new strategies as the brand grew.
I worked in tandem with our Creative Director to support our design needs, including designing emails, promotional materials for print, editing photos, and creating assets for Air & Anchor’s Amazon Storefront.
Videography
Our goal with social media was to highlight the production and design of the jewelry process, as well as create aspirational lifestyle content through “behind the scenes” videos showcasing the work that goes into building the brand. Working with the team I utilized social media and audience trends to develop content plans that supported company goals and objectives.
Digital Series
As an company manufacturing their products exclusively in the USA, local craftsmanship is vital to Air & Anchor. This interview series focuses on local craftsmen, artisans, and creatives part of the Air & Anchor community. Through his series I hoped to reinforce the company’s values and align them with like minded members of the community.
Photogrpahy
Emails
